ONLINE BUSINESS OPTIMIZATION
Twin Technologies is a technology consulting firm specializing in using software to solve business challenges and drive business value. Our deep understanding of the Adobe Digital Marketing Suite (featuring Omniture® and Scene 7 technology) coupled with our extensive project experience allows us to consistently bring online business optimization success to our customers.
Online business optimization is a strategy used to leverage consumer insights, drive innovation, and optimize online marketing initiatives. Organizations can struggle while attempting to meet the various demands customers place on an online or digitally-driven business. With analytic data being collected from mobile, social media, and video customer channels, businesses success demands the ability to make influential, strategic, and operational decisions driven by real-time data. Analytics today is more than a means to an end – it is a key to digital success.
MARKET LANDSCAPE
The market landscape is driving the need for analytics and virtual experiences. We under-stand that trustworthy data is the single most important objective in any analytics project, and ensure this outcome for our customers by taking a process driven approach that leverages our engagement delivery expertise as an Adobe partner.
We lead online business optimization in two areas:
Enterprise System Adoption: Organizations invest significantly in enterprise solutions. Organizations need to ensure solution assumptions are correct, users adoption is high and understand how users are interacting with the solution.
Consumer Interaction: Consumers are looking for digital experiences that fully immerse them with the product or offering. Understanding user confidence that the product they are purchasing will give them their desired experience helps organizations create repeat customers.
HOW WE DO IT
OpportunityAssessment: We partner with our clients to assess their business goals, customer channels, and digital footprint to understand the landscape from which analytics will be derived as well as the visibility that will guarantee success. This activity establishes the foundation for the engagement.
Requirements Discovery: Consumers are looking for digital experiences that fully immerse them with the product or offering. Understanding user confidence that the product they are purchasing will give them their desired experience helps organizations create repeat customers.
Solution Design: With a comprehensive understanding of our client’s business, we design a solution that delivers on their analytics needs across the different channels where their customers interact. The technical aspects of the solution.
Implementation and Development: Our proven team of technology-agnostic solution architects and system integration consultants are experts at implementing Omniture® driven solutions across both traditional and emerging customer channels.
Guaranteed Delivery: From development through rigorous quality assurance testing, we validates that the business value promised during the engagement is realized in a precise and impactful way that immediately demonstrates ROI while paving the way for continued optimization.
CLIENT STORY – UnderArmour
Leading Performance Apparel Company uses the Adobe® Online Marketing Suite to Create an Engaging Online Shopping Experience and Boost Conversion Rates:
Under Armour, a market leader in the multi-billion dollar athletic equipment industry, leverages many Adobe solutions to achieve success. With the Adobe solutions, in 2011 Under Armour achieved a 300% lift in conversion by re-engaging customers who abandoned a sale and driven more than $200,000 in revenue from people who’ve come to the Under Armour website after viewing content on the Facebook fan page.
